SMC University Switzerland: BBA Program Online
The SMC University (Switzerland) Online BBA (Bachelor of Business Administration) is a focused distance learning degree program that helps students to develop a thorough understanding of business and entrepreneurship. Delivered via eLearning, with blended-learning coaching and support, it is ideal for candidates who want to obtain a high-value academic qualification at a reasonable price.
The BBA will expand and deepen your understanding and mastery of the most relevant business disciplines. The program is strongly oriented towards real-world application, rather than theory through a highly topical blend of academic content. It takes three years to complete.
The program coursework prepares you not as a specialist in one functional area of business, but prepares you to be a highly qualified business professional equipped with multidimensional skillset. The curriculum focuses on management and marketing topics while emphasizing leadership, ethics, and strategic thinking across all program courses. The Business degree equally stresses interpersonal communication skills and technical communications skills required for success in today’s fast-paced business environment.
COURSE OUTLINE
FUNDAMENTALS OF MARKETING
PRESENTATION AND COMMUNICATION
BUSINESS LAW
BUSINESS CULTURES & PROTOCOL
PURCHASING & SUPPLY CHAIN MANAGEMENT
FUNDAMENTALS OF ACCOUNTING
BUSINESS POLICY & STRATEGY
MICRO & MACRO ECONOMICS
FINANCIAL MANAGEMENT
SALES MANAGEMENT & CONSUMER BEHAVIOR
ENTREPRENEURSHIP
MANAGEMENT & BUSINESS
HR MANAGEMENT
INTERNATIONAL BUSINESS & TRADE
MANAGEMENT INFORMATION SYSTEMS